Press area Paznaun – Ischgl

Ischgl is presenting its new winter campaign for 2025/26 under the slogan "Your Memories. Your Paradise." Creative concepts have been developed in collaboration with the El Flamingo agency that appeal to both loyal guests and new target groups in a targeted and emotional way.

On 27 September 2025, Galtür once again became the international centre of attention for cheese lovers: at the 31st International Alpine Cheese Olympics, 158 dairymen from Austria, Switzerland, Italy, Germany and Liechtenstein competed against each other with 415 handmade cheeses – more than ever before. Around 3,000 visitors set a new record.

On 24 September 2025, the second edition of the Talent Meeting took place at the Paznaun Secondary School in Kappl. The aim of the event is to give young people practical insights into various professions and thus actively counteract the shortage of skilled workers in the region. Numerous companies presented their offerings and enabled the pupils to gain initial experience and direct insights into everyday working life.

On 27 September 2025, Galtür will become the centre of Alpine cheese artistry. At the 31st International Alpine Cheese Olympics, dairy farmers from all over Europe will gather to present their best handmade Alpine cheeses – a feast for the palate, the senses and tradition. Over 100 alpine dairies from Austria, Germany, Italy, Switzerland and Liechtenstein will submit their products to the judgement of an expert jury.

The Paznaun region will also be setting cultural and musical highlights in 2025: On 13 and 14 September, the SMAAT Jamtal art hike invites visitors to performances in the Alpine region, on 26 September the Schlagernacht in See with Marc Pircher will create a lively atmosphere, and in October the Ischgl Classics will open a top-class classical music programme in the heart of the Alps.

On 29 November 2025, global superstar Rita Ora will put on a spectacular show against a night-time mountain backdrop at the legendary Top of the Mountain Opening Concert. The concert will begin at 6 p.m. in the car park of the Silvretta cable car. The day ski pass also serves as the admission ticket. The Silvretta Arena will open for skiing on 27 November 2025.

The E-Bike World Championship for everyone, where all participants have the chance to become world champions, was held for the fifth time this year in Ischgl and Galtür. The sporting highlight was the ELITE race. Somewhat surprisingly, Austria's Lisa Schüttler won the gold medal. In the men's race, professional cyclist Daniel Geismayr from Vorarlberg triumphed.

Last Thursday, the TIROLERIN Awards were presented for the fourth time at the Imperial Palace in Innsbruck. In a festive setting, Alexander von der Thannen (Chairman of the Paznaun – Ischgl Tourism Association) and Günther Zangerl (CEO of Silvrettaseilbahn AG) accepted the award in the category "Tourism & Regional Value Creation" on behalf of the entire "Top of the Mountain Concerts" organisation team.

The E-Bike World Championships for everyone will take place from 4 to 6 September 2025 in Ischgl and Galtür. The elite category is eagerly awaiting the four-way battle between favourites Daniel Geismayr, Daniel Klemme, Philip Handl and Swiss world champion Linus Gerber. In the women's category, South Tyrolean Barbara Oberdorfer is the big favourite.

With perfect hiking weather, Galtür was transformed into a mecca for hiking enthusiasts on Saturday, 23 August 2025. This year, the 52nd Silvretta Ferwall March attracted more people than ever before to the impressive mountain world between the Silvretta and Verwall groups: 1,204 participants set off to experience the beauty of the Paznaun Alps on four varied routes – from the family-friendly 13.5-kilometre route to the challenging marathon distance of 42.2 kilometres and 1,779 metres of elevation gain.