Press area Paznaun – Ischgl

Bright sunshine, excellent slope conditions and an exceptionally varied programme of events made last weekend in Paznaun, Tyrol, a resounding success. A total of around 55,000 first-time visitors were recorded from Friday, 12 December to Sunday, 14 December in the ski resorts of Ischgl, See, Kappl and Galtür – impressive proof of the strong appeal of the entire region at the start of the winter season.

Carved from snow: when iconic LEGO contours meet dynamic sporting motifs, a winter art world unlike any other emerges. At the 2026 “Shapes in White” event, international artists will transform the Silvretta Arena into a monumental, playful open-air snow gallery – visible, tangible and exclusively accessible directly on the ski slopes.

Ischgl kicks off the 2025/26 winter season with a picture-perfect start: fantastic conditions, perfect slopes and an energetic concert by Rita Ora on 29 November provided 13,000 winter sports and music fans with an unforgettable start to the new winter season.

In the coming winter season, visitors to Ischgl can look forward to an extraordinary LEGO® experience that combines creativity, family fun and a spirit of sporting discovery. Under the motto "LEGO winter fun for everyone – creative, sporty, unique", the collaboration between LEGO GmbH, Silvrettaseilbahn AG and the Paznaun – Ischgl Tourist Board offers numerous highlights for young and old alike. From November 2025 to April 2026, the popular Tyrolean holiday resort will be transformed into a winter LEGO highlight.

The Paznaun region has once again confirmed its reputation as a stronghold of Austrian haute cuisine. Top chef Benjamin Parth and his restaurant "Stüva" can once again celebrate outstanding awards. Other establishments in the Paznaun region have also received awards, impressively underlining the exceptional culinary quality of the region.

When winter bids farewell to the Tyrolean Alps, a voice that has made music history will ring out on the Ischgl Stage at Idalp on 2 May: Christina Aguilera. With an impressive vocal range of over four octaves, she is one of the most extraordinary singers in pop music and lends her unmistakable intensity to every song.

Grand Slam winners in singles and doubles, world-class players who have made tennis history. Top stars will meet at the Ischgl Trophy from 11 to 14 December in the spectacular Ischgl Tennis Dome. On the court – and on the slopes! Because at the Ischgl Trophy, tennis also becomes a winter sport.

On Easter Sunday, 5 April 2026, the Idalp at an altitude of 2,300 metres will become the stage for an extraordinary concert experience: Joker Popart Club will kick things off before star DJ Robin Schulz takes over as the main act at the Top of the Mountain Easter Concert.

Ben Zucker, one of Germany's most successful pop artists, is kicking off an extraordinary concert year in 2026. Shortly after completing his biggest tour to date at the beginning of the year, he will take to the spectacular Idalp stage in Ischgl on 19 April 2026 as part of the Top of the Mountain Spring Concerts – embedded in the "Spring Blanc" lifestyle event format, which combines winter sports, cuisine and musical enjoyment in the Tyrolean Alps.

Ischgl is presenting its new winter campaign for 2025/26 under the slogan "Your Memories. Your Paradise." Creative concepts have been developed in collaboration with the El Flamingo agency that appeal to both loyal guests and new target groups in a targeted and emotional way.