Ischgl x LEGO
A Winter Fairytale Made of LEGO® Bricks and Snow
Discover this winter a fascinating world where the creativity of the LEGO® brand meets the snowy slopes of Ischgl. In winter 2024/25, LEGO GmbH, the Paznaun – Ischgl Tourism Association, and the Silvretta Cable Car Company revive their successful partnership. Together, they create a winter paradise that will thrill you and your family with a plethora of activities. From building gigantic LEGO® models in the open air to charitable initiatives that warm the heart—Ischgl transforms into a stage for creativity and community.
Artistry with a Heart: The Build to Give Campaign
The Build to Give campaign is a global initiative of the LEGO® brand that helps children in need through the simple and joyful act of building. This year, the campaign is taking place in Austria for the first time, together with the Ischgl region and the Austrian radio station kronehit. In the mountain restaurant Pardorama and also at home, you are invited to shape hearts out of LEGO bricks and take part with your work on kronehit.at. For every heart, the LEGO Group will donate a playset to children in need in Austria. In addition, the Ischgl region is donating a summer holiday to nine families in need in Austria. This wonderful campaign combines playful creativity with social commitment and shows how each of us can make a contribution to a better world.
Record-Breaking Building Projects at Pardorama
This winter's highlight is the ambitious world record building project at the Pardorama mountain restaurant. You have the unique opportunity to help construct a huge LEGO® replica of the famous 3-S Pardatschgrat A2 cable car cabin. This project brings together LEGO® fans of all ages and fosters teamwork in a spectacular alpine setting. In addition to this major project, there are more interactive building activities and Make & Take events, where you can create your own LEGO® pieces and take them home as souvenirs.
LEGO® on a Grand Scale: Figures and Explorer's Pass
Visitors can admire the impressive LEGO® figures everywhere in Ischgl. These figures not only decorate various locations such as the cable cars to the ski area, Silvretta Therme and the Tourist Information, but also offer interactive puzzle fun for children. Anyone who answers all the questions on the Discovery Pass correctly will receive an exclusive LEGO® goodie. The Discovery Pass is available at all ticket offices of Silvrettaseilbahn AG, the Silvretta Therme and at the Ischgl Tourist Information.
Creative Oasis: The Silvretta Therme
The Silvretta Therme becomes a world full of LEGO® fun for you and your family. Here, you can build creative structures together, including wintery motifs such as snowmen and snow groomers made from LEGO® bricks. Beyond these special building activities, the spa offers additional highlights like a Nintendo gaming station, providing extra diversion during your relaxing spa visits.
LEGO® City in the children's area of the ski school
The children's area of the Ischgl ski school is transformed into a LEGO® City, where children can learn to ski in a playful and creative environment. This innovative concept combines sports activities with the creative world of LEGO® bricks, creating a unique learning atmosphere that is both motivating and educational.
