LEGO® winter fun 2025/2026 in Ischgl at an altitude of over 2,600 metres

In the coming winter season, visitors to Ischgl can look forward to an extraordinary LEGO® experience that combines creativity, family fun and a spirit of sporting discovery. Under the motto "LEGO winter fun for everyone – creative, sporty, unique", the collaboration between LEGO GmbH, Silvrettaseilbahn AG and the Paznaun – Ischgl Tourist Board offers numerous highlights for young and old alike. From November 2025 to April 2026, the popular Tyrolean holiday resort will be transformed into a winter LEGO highlight.

"The combination of creative building, sporting energy and winter surroundings is what makes this collaboration with the LEGO brand so special," says Markus Walser, CEO of Silvrettaseilbahn AG.

"LEGO Winter Fun in Ischgl is our invitation to families and fans to come together, build and be inspired," adds Theresa Silbereisen, Head of Marketing at LEGO GmbH. In the Pardorama: The world's highest LEGO fan exhibition

The Pardorama mountain restaurant hosts the world's highest LEGO fan exhibition, showcasing the LEGO community's most beautiful creations from colourful themed worlds and creative building ideas. Admission to the exhibition is included in the ski pass and pedestrian ticket. Throughout the winter season, the Pardorama hosts changing building activities where guests of all ages can help build, design and implement their own ideas.

White shapes and a racing car in winter use

From 10 to 17 January 2026, the Silvretta Arena Ischgl will once again be transformed into an icy art gallery. Under the motto "LEGO® meets Sports", 20 international artists in 10 teams will create impressive snow sculptures from pure white. This year, the clear shapes of the LEGO world will meet the dynamism of sport – from football to Formula 1 and luge to a Paralympic discipline – and finally to a sculpture dedicated entirely to tennis and the Ischgl Trophy. Characteristic features include clear edges, a colourful building block aesthetic and humorous figures. The result is a playful yet monumental winter art world in the middle of the ski resort. From 16 January 2026, the sculptures will be fully constructed and easily accessible via the Flimjochbahn or Idjochbahn cable cars. Visits are only possible on skis or snowboards – walking on the slopes is not permitted.

From 12 January 2026, visitors can look forward to a real highlight at the Silvrettabahn valley station: a 1:1 LEGO model of a Kick Sauber F1 racing car. Following its spectacular appearance at the Miami Grand Prix, guests can now experience the impressive model up close – a must-see for all motorsport fans.

Search game & winter pass

With the Ischgl Discovery Pass, children and adults can search for LEGO figures and models throughout the region. Those who find all the stations can look forward to a little surprise. The Discovery Pass is available free of charge from the tourist information office.

"With the LEGO experiences, we are bringing playful imagination and cross-generational enthusiasm to the mountain. The collaboration exemplifies Ischgl's commitment to creating high-quality offerings for an international audience. It strengthens our positioning as an innovative and family-friendly winter tourism destination in the Alpine region," says Alexander von der Thannen, President of the Paznaun – Ischgl Tourism Association.

About the LEGO Group

The LEGO Group's mission is to inspire and develop children. The LEGO® System of Play enables children and fans to build and rebuild anything they can imagine using LEGO bricks and elements that always fit together. The LEGO Group was founded in 1932 in Billund, Denmark, by Ole Kirk Kristiansen. The name is derived from the two Danish words LEg GOdt, which means "play well". Today, the LEGO Group is still a family-owned company based in Billund. LEGO products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com.