Snow experiences reimagined: Ischgl presents its 2025/26 winter campaign

Ischgl presents its new winter campaign for 2025/26 under the slogan "Your Memories. Your Paradise." In collaboration with the El Flamingo agency, creative concepts have been developed that appeal to both loyal guests and new target groups in a targeted and emotional way.

With "Your Memories. Your Paradise.", the Paznaun-Ischgl Tourism Association is deliberately focusing on the emotional power of memories in its new winter campaign. The individual campaign sequences bring Ischgl moments to life: groups of friends who cherish their beloved traditions, an adventurous couple who enjoy the freedom of the mountains, or a grandfather who passes on his passion for skiing to his grandson in the very place where he himself once took his first turns. Each of these encounters tells of the special magic of the place – a place that connects generations, awakens memories and creates new ones.

The stories begin in everyday life, but in Ischgl they transform into intense, emotional moments – moments that linger. A holiday here means much more than skiing: it is an experience of diversity – from soothing relaxation in the Silvretta Therme spa to unforgettable concerts and culinary highlights to the legendary après-ski, which has long since become part of the Ischgl legend.

A paradise for every story

The previous campaign was already dominated by the idea of paradise, "Alpine Paradise". With the further development of the slogan to "Your Memories. Your Paradise." and a new creative implementation, Ischgl is now taking its communication to a new level: more personal, more emotional and even closer to its guests.

"Thanks to this approach, the message can be optimally and precisely tailored to different target groups across all channels – from digital platforms such as Meta, YouTube, special interest portals and programmatic ads to traditional media such as print, TV and eye-catching out-of-home campaigns." – Alexandra Sailer, Communications Team Leader.

Emotional moments instead of dry information

New campaigns were also developed for Galtür, Kappl and See under the slogan "Your Memories. Your Paradise." These campaigns emotionally showcase the diverse range of activities on offer in the area. The focus is not merely on information, but on genuine moments:

When children in Galtür take their first steps on skis with mascot Siggi, or families enjoy unforgettable holidays together in the Kappl & See ski area. Over several months, images and stories were created that authentically convey the lifestyle of the four towns in Paznaun. Real families, athletes, couples and groups of friends stood in front of the camera, representing diversity and different lifestyles. The locations and scenes were also chosen deliberately – from the first light of day to afternoon encounters on the slopes to evening tobogganing and party moments.

The result is a campaign that is personal, emotional and unmistakably connected to the region. "We didn't just produce images, we created scenes that capture the real feeling of life. The diversity of the protagonists, the authentic encounters and the strong visual language show that personal moments are created here that have an impact far beyond the holiday." – Katja Salner, Team Leader Brand & Partner.

A flagship project with heart and attitude

"I am incredibly proud of my teams, who have implemented our new winter campaign with the utmost professionalism and impressive creativity. With a keen sense of authenticity, they have created a showcase project that not only reflects the diversity of our guests, but also reveals our true identity as a region. Campaigns like this are invaluable – they tell real stories, create lasting memories and show who we really are in Ischgl, Galtür, Kappl and See." – Thomas Köhle, Managing Director of the Paznaun – Ischgl Tourism Association.